Data driven. Actionable.

We conduct original and survey based mobile eCommerce app (App Commerce) research for executives and practitioners alike

Our research is the best way to stay abreast of new developments, benchmark performance metrics as well as relevant academic research and how existing eCommerce apps compare in our ongoing series of App Teardowns.

Teardown – Kohl’s iOS App

How does the Kohl’s iOS app stack up? We look at the good, the bad and the interesting...

Teardown – Honest Beauty iOS App

We dive into the good, the bad, and the very interesting in our teardown of the Honest Beauty iOS app:

Teardown – Home Depot iOS App

Find out the good, the bad and the interesting about the Home Depot iOS app:

Teardown: Dollar Shave Club iOS App

Teardown: Dollar Shave Club iOS app. Come find out the good, the bad and the noteworthy.

Teardown: Cole Haan iOS App

Teardown: Cole Haan iOS app. Come find out the good, the bad and the noteworthy aspects of this iOS app.

Teardown: BloomThat iOS App

Teardown: BloomThat iOS app. Come find out the good, the bad and the noteworthy aspects of this iOS app.

Teardown: SPG iOS App

Starwood Hotels got acquired by Marriott in 2016, making the combined chain the biggest hotel company in the world. Road warriors everywhere are fiercely loyal to their choice of hotel chain, but can the app act as a point of differentiation?

Teardown: Gilt iOS & Android App

Gilt once readied for an IPO that never came, leading to a (for investors at least) disappointing sale in early 2016. How are the current apps fearing? Let's find out

Teardown: Jet iOS App

Jet.com is famous for their dynamic pricing. Their app elegantly includes this feature, and which is in part how they are able to outperform their new corporate overlords in terms of AppScore

Teardown: REI iOS App

REI sells a large number of technical outdoor items through it's app, which is more challenging than selling something like everyday clothing or cosmetics. It does this well though, with well thought out features like highlighting in-depth customer reviews.