Kind:
Link:
Platform:
Version:
Rating:
AppScore™:
← Research

Report: The 10 Most Common Consumer Complaints

This report aims to help companies be aware of the most common consumer complaints about eCommerce apps, and hopefully avoid or mediate these issues before they significantly impact revenues and customer satisfaction.

Download Report


Author: Emily Gomez & Einar Vollset, Corresponding Author: einar@octopusmercantile.com.

Methodology

For each teardown we collect over 200 data points, including UX best practices, search capabilities, payment integrations as well as re-engagement tactics and social/engagement features. Each teardown includes an overall score, along with the score for each of the 20+ categories we collect data under. We then provides either video and/or slideshow content of the actual app, highlighting important parts of the app along with particularly good, bad or surprising functionality.