Kind: Shark
Link: Jet
Platform: iOS
Version: 3.2
Rating: 4 Stars
AppScore™: A-
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Teardown: Jet iOS App

Jet was recently acquired by Walmart [NYSE:WMT], the worlds largest retailer (and the subject of a previous teardown) for a cool $3bn (yes, $3,000,000,000). Undoubtably, their well well executed app helped propel Jet to such a lofty valuation (we gave Jet an AppScore of 82 on our teardown).

As usual, let’s highlight the good, the bad and the noteworthy. If you want more details you can order a detailed version of this report at the end.


Introduction

Jet’s key differentiator is a dynamic pricing model which changes depending on how much you buy. Unsurprisingly this is reflected in the iOS app (we cover it under the Interesting section), something which in part explains it’s younger and more affluent demographic compared to Walmart’s brick and mortar customers (and likely the reason Walmart shelled out that kind of cash)

Let’s see how Jet’s app fares!

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The Good

Just like Walmart, Jet has a huge number of SKUs available, and hence both search and filtering become massively important.

Although a lot (but far from all) retailers of this size do a good job with searching, filtering seems to often be an afterthought. Not with Jet though:

Let’s see the specifics:


So not bad, right?

The Bad

Sometimes glaringly obvious errors are hard to catch. Like going shopping but not bringing your wallet. Or, not allowing people to change their shipping address from the checkout:

Yeah no, this was an obvious unforced error, and one that probably cost them heavily in e.g. the holiday season.

The Noteworthy

The most noteworthy thing about Jet’s app was pretty obvious (but it’s a good feature!)

Not shocking that Jet would have that in their app, as it’s one of their key value propositions, but we’ve certainly seen other retailers leave out similarly key functionality.

Summary

Jet is able to transfer their key value prop elegantly into the app, something that earns them an AppScore of 82. Certainly many retailers have managed to omit similarly key value propositions in their apps, so it’s good to see those days are drawing to an end.

It will be interesting to see what happens with Jet’s app now that Walmart has bought it. Maybe we’ll see dynamic pricing in the Walmart app?

Author: Emily Gomez & Einar Vollset, Corresponding Author: einar@octopusmercantile.com.

Methodology

For each teardown we collect over 200 data points, including UX best practices, search capabilities, payment integrations as well as re-engagement tactics and social/engagement features. Each teardown includes an overall score, along with the score for each of the 20+ categories we collect data under. We then provides either video and/or slideshow content of the actual app, highlighting important parts of the app along with particularly good, bad or surprising functionality.