Kind: Whale
Link: Walmart
Platform: iOS
Version: 7.2
Rating: 3.5 stars
AppScore™: B-
← Research

Teardown: Walmart iOS App

Innovation is probably not the first thing that springs to mind when thinking of Walmart [NYSE:WMT], the worlds largest retailer. Despite that, the giant has done a solid job on it’s smartphone apps, earning it a AppScore of 71 on our teardown.

As usual, let’s highlight the good, the bad and the noteworthy. If you want more details you can order a detailed version of this report at the end.


Introduction

In general, Walmart has a very difficult job in making their app an amazing flawless experience for the end user, simply because of the sheer number of things you can buy in Walmart. On top of that, just like Amazon, Walmart allows third parties to sell using their platform, yielding a fair amount of control around things like product descriptions and product meta data – something that is reflected in the overall experience of the app.

That being said, the app is no where near as bad as you might think – there’s a reasonable categories and good (although somewhat confusing) filtering & sorting options + a well done cart experience. Let’s dive in.

Is This Your App?



Each report is packed with actionable insights to take your app to the next level,
and each report includes a 45 minute consult.

The Good

It’s always shocking to us how poorly many shopping cart implementations are on even mainstream ecommerce apps. It’s almost as if the designers spent all their time making the product pages just so, and then left the tedious functionality of the shopping cart to the developers to do last minute (cynical us? No!)

It’s therefore very nice to see that Walmart has done a really solid job for their cart experience. We didn’t really find any specific functionality we like to see missing, and everything was nice and clear – well done Walmart!

Let’s see the specifics:

So not bad, right? We like it, but then we’re app commerce geeks so..

The Bad

Okay let’s shift gears. You’re shopping, you need a shopping list. So adding a shopping list feature to a shopping app is not a bad idea at all. Arguably a great idea in fact. However:

Yeah no, this was very poorly thought out. I wonder how it even passed QA to be perfectly honest. And the reviews on the AppStore also shows a lot of people frustrated with this “feature”. Boo..

The Noteworthy

It’s common to have retailers release apps that aren’t even able to search by “in stock items only”, so it’s actually noteworthy that Walmart took the time to think about how the app gets used by customers in the physical world. A good example is the “search for items in your local store” feature:

Not fancy, but if all you need to know is “does my local Walmart even have this thing”, then it’s a godsend. Well done Walmart

Summary

In general, nothing is absolutely mind blowing about the Walmart app, and that’s reflected in our AppScore and in the average ratings the app gets. It’s kinda like the retailer itself – few people love it, but it’s solid and mostly gets the job done.

We would like to see some of the glitches worked out (e.g. the shopping list feature), and the general feel of the app is quite “design by committee”. We think the could do with having a strong design lead going over the app to make sure that things are a little more “together”.

Author: Emily Gomez & Einar Vollset, Corresponding Author: einar@octopusmercantile.com.

Methodology

For each teardown we collect over 200 data points, including UX best practices, search capabilities, payment integrations as well as re-engagement tactics and social/engagement features. Each teardown includes an overall score, along with the score for each of the 20+ categories we collect data under. We then provides either video and/or slideshow content of the actual app, highlighting important parts of the app along with particularly good, bad or surprising functionality.